Bershka

In 1998, the Inditex Group created a new retail concept in response to a growing demand from young, trend-conscious consumers. Bershka quickly established itself as a benchmark for fashion aimed at these increasingly discerning customers. In just two years, Bershka reached 100 stores, consolidating its brand image. Today, ten years later, the chain has over 650 stores in 45 countries, with sales representing 10% of the Group’s total revenue.